Visibility Is Everything

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Even the best net price calculator can underperform if it’s buried on your website. Many schools hide it behind multiple clicks, or label it with jargon that families don’t recognize. “Estimate Your Cost” or “Find Your Real Tuition Price” will always outperform “Net Price Calculator” in plain link form.

Make It Easy to Find—and Hard to Ignore

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Promote your calculator through a dedicated landing page optimized for SEO. Use search-friendly headers, short copy, and bold calls to action. Add it to email campaigns, tour materials, and even athletic recruitment outreach. Schools like Northern Arizona University saw over 4,500 estimates in 48 hours with a single email campaign. QR codes, mobile links, and counselor scripts all help reinforce the message.

Measure What Matters

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Track how many people visit your calculator, how many finish it, and how many convert to applicants. These insights can guide updates and help you make the case for further investment in student-friendly tools.

In our guide, "Maximizing the Impact of your Net Price Calculator" you’ll find the full playbook, with examples from schools getting it right.

Download the guide here